Figuring Out Buyer Behavior No.2
15A- Figuring Out Buyer Behavior No.2 1. Since I am targeting Students and Faculty that attend the University of Florida, the Geographical segment is Gainesville Fl. a. My first interview was a student that scooter parks in the Rawlings Garage. He stated that although there are a couple of spread out lots throughout the first and ground floor, that each lot has nowhere near enough spots to find a spot in. timely manner. Since many students live around this area, it makes finding a spot even more difficult, for vehicles stay parked overnight and for days at a time. The student suggested that creating scooter parking on the floors accompanying the cars would create optimal space and take advantage of a multilevel garage that is already there. b. The second interview conducted was of a student that has a car and scooter up at UF. She parks her car and scooter in the Rawl...