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18A- Create a Customer Avatar

            My customer is your typical college student, so hobbies are either school (because top 10 university) or midtown. Either route is time consuming and expensive. They drive either a Truck, Beamer or a Volkswagen; there is no in between. When they aren’t doing the homework they are supposed to be doing, they are binge watching Netflix or Hulu, the only other exception is the Bachelor. The odds of any of my consumers bearing children is slim to none, but we are in a college town and things can get out of hand when people aren’t smart, that being said my consumers still are or act like children. Their favorite books range from Organic Chemistry 8th Edition by William H. Brown to Physics 10th Edition by David Young.

            My consumers typically range from 18-22, however there are always a couple outliers being younger or older. The age they feel depends the day, how hard classes are, how hard they went at midtown the night before, if moneys running low and there’s bills to be paid, everyone is different. Most often then not they will fool around freshman year and get their act together by sophomore year, where they will also have lost their freshman 50 (yes 50). In the end however of these four (or five) years of your life, my consumer has had the best or has prepared themselves for the most hectic years of their future. Adulting is hard but at the end of it all they have experienced glimpses of the real world meanwhile making memories and friends that will last a life time. My consumers will then relive the good ole days with pride and remember that UF decided to improve scooter parking!