What’s Next

25A- What’s Next

            Existing Market

1.     I believe the next step to enhancing my product is designing an app that syncs with the high-tech garage monitors. As my hopes are to have numerous of these high-tech garages in an area, this app would allow the customer to first see how many high-tech garages are in the city they are in, the directions to each of these garages and if any have space available, without the customer having to drive to it just to find out its full.

2.     I interviewed three people with vehicles at the University. Two students who own scooters and one faculty member who owns a car.

·      Student Interview

Vehicle Type: Scooter

From this interview the student claimed that she liked the idea of having a scooter garage that’s high-tech because it would make the parking scene on campus flow so much faster. They claimed that the next step of the app was what she believed sets my product apart.

·      Student Interview

Vehicle Type: Scooter

Student mentioned that all he wants is for there to be more parking available. More space would also be appreciated due to the fact that his investment is all torn up and will be hard to resell after his years at the University. He could not think of a next step but he just wants the bare minimum of more parking.

·      Faculty Member Interview

Vehicle Type: Truck

The faculty member mentioned like all the rest that parking is a necessity on campus. He claimed that although it seems a bit easier for faculty to find parking, there are still downfalls to the space allotted. He finds parking rather difficult for he owns a pickup truck, which if you know Gainesville’s parking, it’s not meant for vehicles larger than the average car. He again did not think of a next step but rather just wanted to have more space to park.

3.     Growing in my market is all about timing. Garage parking is the same almost worldwide so making a change to it at first will be difficult. Although, once the world sees that my product is more efficient and keeping up with the times than more and more will come join with my product. I will first launch my companies garages and mini-garages all incorporating the high-tech aspect along with the ‘build It yourself’ concept. Then as those have planted in numerous local the app will be released and added on with time.

New Market

1.        For those that do not have a phone that is compatible with the app, I could incorporate monitors around a city that has numerous of my garages and there they can be notified what garage is full and where the nearest one is located. If they have forgotten where they have parked they can even look up their license plate number and it can tell them what garage their car is parked in.

   Inside of each of these garages there can also be a monitor on each floor allowing customers to call for a tow-truck or someone to come and fix their car if they are having an issue with it. This gets help for those that would more or less not have any or anyone to turn to.

2.     These benefits would allow those who are not in the financial means to own a nicer phone to still be a part of my product, as well as those who do not have services such as AAA to get the help they need when using my product. Here the company is giving back to its consumers.

3.     I interviewed two parents visiting UF for a tour

·      Father

Mentioned that my product is something that seems to meet the need of numerous people in any situation. He stated that most companies strive to meet the need of just one set of people or one thing but that I seemed to have thought about just about every most common situation for the product I am producing.

·      Mother

This interview was a lot more motherly for she loved the idea of adding a monitor to help those out that can’t start their car so people aren’t left stranded, especially if their phone dies. She said it’s so good to have backups especially from a company thinking of their consumers and not just the profits they can make off of their product.

4.        I learned how to see things from an angle I had not thought to see things from before. This new lens allowed me to think of even more ideas to add to my pre-existing product, just when I thought I had run out of them.  I believe incorporating this new market would just make my product more appealing and give buyers of my product something to look forward to when there are additions and updates to make the product better.

In the end viewing from another market made my product have a longer future. This new market gave new heights to my company and what it could offer to the public and those interested in not just my product but how it can get better with time.